Facebook Prospecting Using Groups

In this post, I teach about Facebook prospecting using groups. There is a method I learned from Simon Chan that goes over how to find people that already have something in common and that you will connect to a lot easier.

The first thing you want to do is grab a piece of paper and write down 20-30 hobbies or interests. Now you want to go to Facebook and search groups for these topics you picked. Keep in mind just because there may be a lower number of people in some groups does not mean that people won’t be active. Some times the smaller groups are better.

Now that you are in some groups that you have interest in, here is the method for Facebook prospecting using groups I learned from Simon Chan. This method is called CLAM (Comment, Like, Add, Message) You want to do this at least 5-10 times a day to get traction. Go to your groups and find the posts you like or can add value to. Write a genuine comment, answer a question or give some kind of value. Like the post they made. Now you can go to their profile and add them as a friend. Send them a message that relates to them and their post. I like fishing so i’m in a fishing group for example. I would send them a message, “Hey Tom, I saw your post in SC Fishing and I like to fly fish too. I sent you a friend request, I hope you don’t mind. How long have you been fly fishing for?”

Now that have accepted your friend request and you got a conversation going, you want to guide them in the direction you want them to go. Keep in mind that we are humans first and businesses second. Even if these people don’t join or buy, they may connect you to other people and opportunities. Also remember to enjoy and have fun! A good word to remember in these conversations is FORM (family, occupation, recreation, motivation) These are all topics you can talk to them about that can steer them towards what you have to offer. They may talk about how they have 4 kids but only get to see them a few hours a day. That may be a good time to say, “I may have a way to get the time back with your kids if you are open to taking a look, if not no big deal?” Always give them an out… They may talk about they walk all the time but can’t seem to loose any pounds. You can say, “I know what you mean. I used to be the same way… I take XYZ and it has helped trim some pounds. If you want i can send you some info on it?” You control the conversation by asking the right questions.

I hope you got some value from Facebook Prospecting Using Groups. If this helped, please like and share. If you have an questions feel free to ask below or send me a message. 

To your success,

Michael Faller

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